Unit Four

Unit Four

Nina:        Dr. Wei, Do you plan to use any visual aids, like a computer projector in the meeting room during your presentation?

Tommy: Yes, I’ll use computer projector for my Power Point presentation. When could I have my preview of the presentation? I’d like to check it in advance.

Nina:        There’s a reception desk in front of the room 200. Please bring your USB or laptop at least two hour before your session begins. You can check your presentation file there.

Tommy:   Thank you, I will. Oh! By the way, will there be anyone assist me for my presentation during the session?

Nina:        Well, there will be two possibilities for your presentation, an assistant will help your presentation needs, such as lighting and projection control, or you may do presentation yourself by using a remote controller.

Tommy:   That’s fabulous! I would like to have a technical assistant to help me.

Nina:        Great! Make sure you will give us your final version of presentation an hour before your session starts. We will allocate your file in speaker’s order.

Tommy:   Of course, thank you again.

Nina:        Yes, please.

Unit Three

Unit Three

Michael:          We’d like to join the accompanying person’s program. What kind of program do you have tomorrow?

Mary:              We have a program tomorrow afternoon. It features demonstrations of Taiwan traditional arts, including tea ceremony and ceramic making. You can make your own ceramic artwork yourself.

Michael:          I’d like to make reservations for two, for my family. How much is the

 fee?

Mary:              It’s free of charge as it’s sponsored by the Taiwan Trade Company.

Michael:          Where should we be ready tomorrow?

Mary:              At which hotel are you staying?

Michael:          The Grand Hyatt Hotel

Mary:              Then, please be ready in the hotel lobby at 12:30 p.m.

Michael:          What should I wear?

Mary:             Something casual-and bring an umbrella.

Michael:         Will we be back in time for the banquet scheduled for the evening?

Mary:             Yes, the program is arranged so you will have time to change your clothes after returning to the hotel.

上課講義

7-8

Example answer

Dear Silvio

It was good to meet you last week after such a long time. Your new bakery sounds fantastic. Next time I’m in your area, I’ll make sure I visit it.

I was sorry to hear that you’ve had problems with our ovens. I’ve now asked our technicians here, and they say that they think the problem is with the number of loaves you’re putting in the oven at the same time. The maximum number for the oven you have is 200.

I think there are two solutions. You could put fewer loaves in the oven, hut of course that would make your work slower. The other solution is to buy a new, larger oven. The next size takes 400 loaves, which is much bigger. For this, I have arranged a special 15% discount for you.

I hope that helps. Give me a call and we can discuss it further.

Best wishes

[name]

8-6

Example answer

Dear Mr Engl

234 HogdenRd

Thank you for your kind invitation to the launch of the             Bristol BS7 9XS

Worldwide Encyclopaedia on 6 September.

Unfortunately, I will not be able to join you at the event, as

I will be on holiday then. This is a pity, because I would have

liked to have come to such an important event. I am sure it will be

a great evening and a successful launch for an excellent new

series of books.

With apologies,

Yours sincerely,

M Rusell

Margaret Russell

8-8

Example answer

Your ref: NW/lea 234 Hogden Rd

Our ref: M R/ts                                            Bristol BS7 9XS

Mr Nigel Westwood                                      2 September 2006

Universal Books Ltd

P0 Box 379

Jersey

Channel Islands

Dear Mr Westwood

I am writing in connection with your email of this morning.

When you visited me on 21 August, you guaranteed delivery within one week of my order. You confirmed this in your email of 23 August. 1 should like to remind you that I have already paid 50% of the total cost. I really must insist, therefore, that you deliver the books immediately.

Unless we receive the books within the next week, we will be forced to take legal action.

M Russell

Margaret Russell

Manager

上課講義

6-9

Example answer

Dear Ms van Ek

It was a pleasure to listen to you at the training course last month. I found your ideas very interesting and certainly very useful as we plan our security measures in the bank.

Thank you very much for the invitation to the workshop next week. Unfortunately, we have a meeting here at the bank on that day, so I will not be able to attend the workshop. This is a pity, because I would very much like to come.

However, next month we are organising a conference on Information Technology here at StorFinans Bank. We would be delighted if you could speak at the conference, and I know that many people here would find your ideas valuable. The conference is on Monday 16 June from 9.30 to

4.30. We are oniy planning the conference now, so we could arrange a time convenient Ibr you, if you can come.

I look forward to hearing you.

Yours sincerely

[name]

[title]

7-4-2

Example answers

a  Here is a cheque for you.

b  I’m happy to tell you that you got the job.

c  I am sorry to tell you that we can’t deliver the goods on time.

d  Please tell me your prices.

e  Here is our bill.

7-5

Cornfields Pesticides Co Ltd

39 THE HILL. BURTON TON SUSSEX BN5 QTJ Tel 01273 52663

Mr Richard Scott                                      Your ref

Welsh Garden Suppliers                                Our rel. GW/pk

Cardiff                                              22 Jan 2006

CF4 2F

Dear Richard

Thank you for your order of 16 January for our KILL ‘EM fly spray.

I’m sorry to say that we stopped making this fly spray last year because we decided to specialise in agricultural products. We passed all our stock to Brown’s Online Home Supplies, so please contact them. I am sure that they

can help you. Their address Is www.brownonline.co.uk.

Sorry I can’t be of more help.

Best wishes

Sarah Wollen.

上課講義

5-4

a  The name of the ship they are using and its departure and arrival dates. He may have asked because he suspects that they have not shipped the drills at all.

b  Because the company is no longer in business.

c  Contact Nordic Engineering immediately and find out what is happening to the order. At the same time, he should try to find another supplier.

 5-6

Example answer

Dear Mr Lange

Position as Store Manager

I am writing in connection with your application for the above post.

Unfortunately, we are unable to find your completed application form. We have a copy of your covering letter, but not the application form or your CV and photograph.

We are holding interviews for the post next week. We would be grateful, therefore, if you could fax your application to us as soon as possible. Please find a copy of the application form following this letter.

With apologies once again.

Yours sincerely

[name]

EverLite Ltd

Number of pages to follow: 5

6-3

Example answers

1 a  It was a pleasure to meet you on Thursday. I was sorry to hear that you had been ill.

b  It was a pleasure to have dinner with you last week. It was very interesting to hear about your holiday in Iceland.

c  It was a pity that we did not have time to talk last week. I would have liked to have heard your opinions on our new products.

2 a  1 Thank you for 2 It was interesting

3 I thought you might be interested to hear about b 1 I am sorry 2 It was a pleasure

b  I was wondering if you could help me.

上課講義

5-2-1

a  Please could you arrange an appointment for ten o’clock.

b  We would be grateful it you could send the goods as soon as possible.

c  We would appreciate it if you could pay our bill without delay.

d  Please could you confirm that your prices are the same.

e  We would appreciate it if you could tell us exactly when you will arrive.

5-2-2

Example answers

A  Please could you let us know if you have received our message of [date].

B  We would be grateful if you could send us your passport details.

(nationality, date of birth, date of issue and expiry).

C  Please could you also send us your flight details (flight number, date and time of arrival).

D  We would be grateful if you could repair the photocopier without delay.

 5-3

Example answer

Dear Mr. Hawkins

Re: Order 285

We are extremely sorry that you have not received our payment before now.

Unfortunately, we sent the payment to the wrong account two months ago.

I have arranged for a cheque to he sent to you today.

With apologies once again

[ name]

Purchasing Section

unit two

Unit Two

Tommy:         Good afternoon. I’m supposed to make a presentation at the technical

         session 6 and was told to come here to receive instructions.

Mary:            May I have your name, please?

Tommy:         I’m Tommy Wei from Taiwan.

Mary:            Welcome, Prof. Wei! Do you know your presentation schedule?

Tommy:         Yes, Wednesday afternoon at 2:30 I have thirty minutes for my

presentation. Am I correct?

Mary:            Yes, but the last five minutes are allotted for questions and answers.

Tommy:         What time should I be in the session room?

Mary:            A few minutes before the session begins, please sit in the “speaker seat” in the first row.

Tommy:         Will it be all right if I just go to the conference room 502?

Mary:            No, please attend the breakfast meeting for speakers on Wednesday. It will be held from 7:30 to 8:20 in the morning room Cafeteria on the second floor. Your session chair will give a briefing regarding the schedule.

Tommy:           Fine, please register me to attend the breakfast briefing. Thank you.

上課講義

4-7

Example answers

a  I would like to remind you that the parking space in front 0f the main door is reserved for the Managing Director.

b  I hope it is not necessary to remind you that work starts at 9.30.

c  I should like to draw your attention to the fact that this is the third time this month the photocopier has broken down and that you promised it would not happen again.

As you go through the answers, ask the students what else they would write in their responses. For example, the response to message (a) could be completed s follows:

I would likc to remind you that the parking space in front of the main door is reserved for the Managing Director. Please could you use the car park at the hack of the factory in future.

4-11

The Manager

15 Hyde Towers

Hong Kong

Dear Sir or Madam

Noise disturbance.

I am writing to complain about the Loud noise from your office.

We rent the office next door to you, and all day and every day you play very Loud music. It is impossible for us to work. I should like to remind you that the contract for the office says that ‘music is not allowed’. I really must insist, therefore, that you stop making this noise immediately.

If you do not do this, I will be forced to contact the Landlord.

Yours faithfully

[name]

Central Business Consultants

unit one

Unit one 

Victoria:        Good morning, Richard, did you receive the notice of the Asia Pacific

Hospitality Management Symposium?

Richard:            Yes, I did. This symposium is one of the most important events of our

 service trades. I will attend the meeting if I can manage to find time

Victoria:        When will it be held? How long will it last?

Richard:         Well, it will be held from September 18-21, 2011, according to the

brochure , the program will last for four days.

Victoria:        Can you tell me who is the organizer and sponsors of this Symposium?

Richard:         The Australia Hospitality Association organizes the conference and British  Airway, American Society of Travel Agents (ASTA) and Shanghai Round Table PCO are the sponsors of the meeting.

Victoria:        Where is the venue of the conference?

Richard:       They will hold it in the Sydney Convention & Exhibition Center.

Victoria:        What do you expect this conference can bring to you?

Richard:         This international conference is a great place to introduce new                         advisory Service and after-sales service since Sydney is the home to  more media than any other city in the world.

反饋系統99年度會展概論

<><> <><> 「99 年度會議展覽專業人員初階認證考試」 會展概論試題

說明：本試卷共計 50 題，全部為單選題，每題 2 分，答錯倒扣 0.5 分。

答案           題號                                                                                                   題目及選項

【3】       1.

台灣成為 Incentive  Destination 的建議，在認知上要有何種概念：

本土化 Localization                                全球化 Globalization

在地文化、全球思維 Glocalization      以上皆非

【3】       2.

在獎勵旅遊執行面，我們常常依照企業主的要求將提供給旅客的招待水準明確區隔出高

低兩層次，是因為：

人天生不平等    旅遊團費不夠用    心理策略，藉此讓接受較低階服務的旅客對接 收較高階服務的旅客生羨慕心以及「大丈夫當如是也」的上進心                                            以上皆非

【2】       3.

馬斯洛理論認為人類最原始的基本需要為：

安全需求    生理需求    自尊需求    社會需求

【2】       4.

【3】       5.

【2】       6.

下列何者描述「品牌與創新」為誤?

企業發展的重要策略        花費不高，應大力推動

需要企業主的深切體認    短期內不容易看到效果

依據 2009 年觀光局對臺灣區域發展之定位，東部地區為下列何者？

生活與文化的台灣  海洋與歷史的台灣    慢活與自然的台灣  產業與時尚的台

灣

下列那一項展覽不適合進行獎勵旅遊之行銷?

 EIBTM      COMPUTEX       IMEX   IT&CMA

【1】       7.

下列何者可以解釋為觀光業的易滅性?

機位與淡旺季需求    飲食與餐具    旅遊地與門票    主管機關與職權

【2】       8.

下列何者非現階段觀光局營造臺灣之特色?

行銷臺灣  讚美臺灣  美麗臺灣  特色臺灣

【1】       9.

下列那一項旅遊展覽為目前世界最大規模之旅展?

 ITB       IMEX      ITF      AIME

【4】      10.

觀光局為擴大實施來台獎勵旅遊措施，團體旅遊人數多少人以上可頒贈感謝狀或邀請該

局長官蒞臨致詞?     50 人   100 人  150 人    200 人

【4】       11.

晚會中經常使用何種燈光來創造奇幻與歡樂效果?  1.聚光燈  2.雷射燈  3.彩色燈  4.迪

斯可燈  5.佛教之傳心燈

 1,3,5     2,3,4,5     1,4,5     1,2,3,4

【4】      12.

下列何者非獎勵旅遊企畫書之必要內容?

特殊活動安排  當地交通介紹  美食安排  專門技術參訪

【2】      13.

廁所、道路為以下那一活動公共設施類型：

重點設施    基礎設施  消費設施  環境設施

【4】      14.       以下何種非活動相關資訊供應管理工作：

彙整活動資訊    傳達緊急資訊  設置資訊設備  架設活動指示標誌

奧林匹克運動會、世界盃足球賽與世界博覽會為下列那種活動類型：

【1】      15.

超大型活動  特色活動  重要活動  區域活動

【4】      16.       活動主辦單位可透過下列哪些管道取得活動評估訊息?

活動場控人員  參與活動民眾  活動現場販售商品的商家  以上皆是

活動贊助規劃相關工作包括：1.設定活動贊助金額與贊助企業家數 2.建制活動贊助排

【1】      17.

他性、專屬性原則 3.制訂活動贊助獎勵機制 4.成立活動贊助專責團隊 5.進行活動贊助 開發訓練，以下請選出適當的規劃階段程序： 1 2 3 4 5   2 1 4 3 5   1 3 2 4 5                                            3

1 4 2 5

【3】      18.       活動排隊服務應考慮的後勤因素不包含下列哪一項?

排隊動線規劃  排隊等候時間規劃  活動宣傳起迄時間  相關服務人員數量

依照專業參展者的參訪目的，可分為四類，其中一類專業參訪者不負責採購卻具有採購

【2】      19.

【1】      20.

影響力，或採購潛力。此為下列哪一種專業參訪者?

尋求解答者  學習者  買主  應酬者

下列哪一組為德國展覽產業所提供的措施運作?

成立全國性的行業協會、展覽會擁有長期計畫、專業人員素質高

服務水準領先國際、充分整合國際會議活動所需之周邊資源、塑造專業會議機構間良

性的學習機制

塑造專業會議機構間良性的學習機制、妥善結合會議與觀光產業、發揮強大的政治與

經濟影響力

擅用網路媒體宣揚國內優良的會議環境、塑造專業會議機構間良性的學習機制、妥善 結合會議與觀光產業

【4】      21.       國內展的定義為來自 200 哩以外之觀眾超過 70%稱為全國展覽，若少於 60%

者稱為?    專業展    國際展    專業商展    地區展

營造成為會議重鎮、擅用網路媒體宣揚國內優良的會議環境以及充分整合國際會議活動

【1】      22.

所需之周邊資源，以上為哪一國在當前為國內會展產業提供最好的條件?

法國    德國    新加坡    美國

【3】      23.

【4】      24.

提供會展產業相關產業之行業資料庫及獎勵廠商建置線上服務系統，以上為下列哪一計

畫的實行?

會議展覽服務業經營管理輔導計畫    會議展覽服務業人才認證培育計畫

會議展覽服務業資訊網建置計畫        會議展覽服務業經貿交流計畫

當服務供給面臨尖峰時，常無法滿足顧客需求，若會議參與者、展覽參觀者數量多於預 期、參展廠商不足，都可能會使該會展成果低於其應有值。以上敘述為會展產業的哪一 項特性

整合性    異質性    不可分割性    無法儲存性

【3】      25.

會展行銷的時間規劃與管理，最需要掌握：完成行銷規劃所需的時間  行銷活動開

始執行的時間    各項工作完成所需時間及與其他工作間的關聯性      以「日」或以

「週」為管控基礎的選擇

【3】      26.

會議與展覽都定有專屬的名稱，因此有關品牌行銷的課題下列何者錯誤：對於會展活 動所呈現的滿意度，會獲得參與者的肯定，認同其品牌進而吸引參與者再次參加相同會 展活動          會展活動的名稱就是該會展的品牌，必須全力為其塑造有利的形象                                                      最好 能為這個會展活動另外設計多個品牌名稱，以便於後續行銷活動的進行                                                  會展活動的 品牌在國際上因品牌交易而獲致龐大商業獲利的個案時有所聞

【3】      27.       下列那種產業不是會展產業的核心產業？

展場管理公司    展覽館    航空公司    會議籌辦公司

【4】      28.       下列何者不是會議使用場地之類型

大型郵輪    城市內大型旅館    大學校院    豪華電影院

為行銷台灣會議展覽產業所成立之「台灣會展網」，其建置功能下列何者為非？

【4】      29.

【4】      30.

【1】      31.

具有線上商機媒合服務                                具有台灣會展活動成功案例介紹

具有線上申請台灣會展識別標誌之功能    具有會展線上成立參展廠商部落格之功

能

當兩個沒有從屬關係的會議與展覽併同舉行時：

展覽產業主題與會議主題的選定，仍應針對同一產業或生活型態

參觀費用及會議出席費用的設計，仍宜針對展覽潛在觀眾與會議潛在參與者的意願及

能力，設計具有優惠性質的費率

行銷工具的使用，面對相同的目標對象時仍應作並重的展現

以上三項都正確

風險管理在會展行銷規劃中，應是：

規劃事項的一環    規劃事項的例外    A、B 兩項都正確    A、B 兩項皆不正確

【2】      32.

最會影響展覽服務價格水準的因素是：

相同性質展覽中規模最大者的定價水準    鄰近地區競爭性展覽的定價水準

提供的成本    獲利的目標

【4】      33.

下列有關參展廠商召募行銷的敘述，何者正確?

展前行銷的目的，主要在促成目標廠商作成參展決定      展中行銷的目的在建立並加 強參展廠商對本展的忠誠                                     展後行銷的目的在維持目標廠商對本展的鍾愛與忠誠

以上三者皆正確

【1】      34.

【3】      35.

【3】      36.

許多會議在議程中，除了有全體與會人員參加的集會外，還有許多同時舉行的分組性會

議。會議主辦人如此編訂會議議程的目的應在：

為同中有異的與會者，提供時間最少的更多參與價值    減少大型會議室的租用

避免大型集會在服務上品質不易盡如人意的風險     技巧地規避大型會議需要重量

級講員的困難

下列有關專業展的企業觀眾的特性描述何項不正確？

參觀展覽的時間與費用，通常都不是由其本人負擔

參觀展覽的同時負有必須達成的任務

對於展覽的主題產業沒有深入的認識

通常習慣於經由特定程序進入展覽會場

下列有關會展行銷績效目標的敘述，何者不正確？

必須完整包括總體目標的各個構面    各個績效構面必須訂有次級目標

必須避免全部以量化方式表現            必須伴隨有各個階段的達成程度

【4】      37.

分析下列何類廠商對於瞭解參展目標召募對象的特質有助益?

前屆展覽舉行時的參展廠商                                            相同或類似展覽的參展廠商

前屆展覽結束時表明繼續參加次屆展覽的參展廠商    以上三者都有幫助

【1】      38.

【1】      39.

將一個現有規模尚不足以構成一個獨立展覽的產業，以專有的展覽名稱結合其他展覽同

時舉行，是一個：

發展策略的思考與決定    財務運作的思考與決定

人氣凝聚的思考與決定    行政方便的思考與決定

對於學術研討會的行銷人而言，研修議程(Tutorial  Program)最應是：

  擴大召募基礎的手段之一  表彰會議定位的指標之一

增加會議收入的來源之一      平衡與眾結構的對策之一

【2】      40.       下列何者不是展覽展名擬定之考慮因素？

符合主題    要酷要炫    加入舉辦地之國家或城市名稱    容易讀容易記

「2008 國際半導體設備材料展」於網站設置參觀者報名區，說明參觀者若於 8/15 前登 錄成功，並於展覽期間前往 SEMI Theater，即有機會獲得 HTC 鑽石機、EeePC 等獎品，

【4】      41.

【4】      42.

【3】      43.

【3】      44.

【4】      45.

還可事先收到識別證。下列何者非主辦單位此舉之主要目的：

以活動增加展覽話題性                                  省去參觀者現場排隊時間

建立與贊助商合作機會，相互拉抬聲勢      為弱勢商品提高買氣

許多每年都舉辦的會展，會將未來數年的開幕日，在決定後立刻作公開的傳布。它們這 樣作的最主要目的是：

由此對團隊成員，產生激勵的力量              由此對有利時段，產生先占先贏的效果

由此對場館出租者，產生不容反悔的壓力  由此對目標對象，產生儘早預告的效果

外貿協會在每年 6 月份「台北國際電腦展」及「台北國際食品展」等專業展期間辦理「台 灣美食月」活動，其主要目的為：

協助台灣美食拓展海外市場  沖淡「台北國際電腦展」等高科技專業展的刻版印象

推廣商務、美食、觀光            與國內各項美食活動串連造成風潮

全球知名的德國杜塞道夫辦理橡塑膠展（K Show）期間，我國外貿協會在展場主要出入 口刊登巨幅廣告推廣「台北國際塑橡膠工業展覽會（Taipei Plas）」。其宣傳策略應為：

與國際重要展會策略聯盟、聯合宣傳  與 K  Show 主辦單位相互較勁

對有效目標買主群推廣展覽                  以上三項都正確

開發新展的方法，下列何者為非？

市場調查    尋求公協會支持    參考競爭者展覽    政府態度為主要考量

【4】      46.

下列何者是一個地方存在可以舉辦展覽的因素？

具廣大消費力  產業研發或生產重地  經濟、資訊、交通之樞紐  以上皆是

【4】      47.

【1】      48.

展覽舉辦中若遇颱風需暫停展覽一天時採取之傳播作為，以下何者為不恰當

運用電視新聞跑馬資訊    人員聯絡廠商告知

官方網站發佈訊息            廣播車沿路廣播

旅遊出發前應考量要保的保險除履約與責任險外，尚有：

是否額外加保旅遊平安險和意外醫療險    人壽保險    產物險    以上皆是

【1】      49.

獎勵旅遊行銷策略中，產品面要提供的是：

隨時隨地提供旅客「WOW」的驚奇     價格低廉    節省人力    易於執行

【1】      50.

獎勵旅遊對企業主和旅遊業者的影響是：

雙方受利    雙方受害    看情形不一定    以上皆非